Sampling
Sampling
Unfortunately sampling is often incorrectly seen as a less than effective tool. Because of this reason, companies often use the massmedia to introduce a product. Research (amongst others the University of Amsterdam en research company Motivaction) clearly shows that sampling is a effective promotional tool.
Where it comes to the experience a consumer has with a new product, the massmedia reduces it to two. Hearing and seeing are giving preference in this option above smell, taste en the feeling or touch of a product.
Research shows that consumer see sampling as a excellent way to be introduced to new products. As a plus they add that the chances of them buying the product increases when they can first try the product.
It is important that the choosen samplingpromotion is in line with the charisma of the brand. Below the line promotions have to be in sync with the above the line campaigns. It is clear that Marketing Tools years of experience in this field is a big advantage.
Would you like to know more? Please mail us at sales@marketingtools.nl or phone +31-205926698.
Marketing Tools is not only specialised in Sampling.
Our other specialism:
- Action Marketing
- Auditing
- Convention crew
- Door-to-door promotions
- Eventsampling
- Fieldmarketing
- Guerilla Marketing
- Instore Demonstrations
- Lead generation
- Merchandising
- Mobile billboards
- Pan-European campaigns
- Promobikes
- Sales support
- Seasonsampling
Marketing Tools is a sales promotions company with a lot of experience in executing national and international promotions for products and brands who are well known or would like to be well known.
For many years we have done many promotions like sampling, instore promotions, auditing and event marketing for our customers.
Because of the enthusiastic effort by our experienced employees Marketing Tools has quickly become one of the larger sales promotion companies in the Netherlands.